08 Feb Affiliate marketing – Changing, Growing & Going Global
We’re all part of the big internet family of affiliate marketers, which is rapidly becoming the largest e-commerce force on the internet. While many argue as to precisely what our future is going to look like, there’s not much disagreement that the trends that have built affiliate marketing are only going to strengthen and accelerate during this coming year. More and more companies will rely on their online revenues to secure their profits.
For example, there’re statistics today that support that most of the growth of the major insurance carriers in auto, home, health and life insurance obtain the majority of their new growth from their web based efforts. Many of you are a critical part of this. They use “advertising” on TV, magazines and etc. to basically keep their names and images “out there”. The hard work of growth is done online.
One of the most rapidly growing changes, we as a network and you as publishers see, is the extraordinary growth of multiple marketing channels. Display, search and mobile are all being used simultaneously by the same marketers. Layered on top of this is video. It’s all rapidly coming together in a single “stream” shown on phones, tablets and desktops. The potential is exponential!
Two other important factors are occurring simultaneously, first is the increasing globalization of internet marketing. This has been rocket fueled by social media. Now a product or service can be projected in any part of the world with confident expectation of a favorable reception. Finally there’s “hypermarketing” – the intense use of analytics and data to refine and nano target the market being sought after. This is both sophisticated but extremely detailed work that will more and more become a critical part of the successful marketing equation.
In 2014 the affiliate industry generated $3.4 billion in revenues which jumped to $4.5 billion in 2015 and estimated at $5.2 billion in 2016 and $6 billion projected for 2017. Much of this growth will come from Asian and non US markets – truly global.
Hold onto your seat ….. let’s see where this new year takes all of us! At the same time let’s be smart and confident that we get our fair share.